FINAL MASTERY POST
Mastery: Personal Leadership and Development
Starting this program with Mastery: Personal Leadership and Development was like setting the compass for my entire journey. This course helped me solidify some career thoughts I’d been having and truly master myself—both personally and professionally. I learned that self-discipline and goal-setting are essential, not just in business but in life. It was empowering to define my vision and realize that my leadership mindset would shape the path forward.
Executive Leadership
In Executive Leadership, I learned the nuances of decision-making at the top and how to manage teams with intention and integrity. Whether planning The Magic Hour show or organizing my youth programs, the strategies I learned here were invaluable. It wasn’t just about leading—it was about inspiring and guiding my teams toward a shared vision. Conflict resolution and motivating creative spirits were key lessons I took to heart.
Business Storytelling and Brand Development
Branding is everything, especially in the entertainment industry. In this course, I explored how to tell my story authentically—how to connect with my audience through my experiences and passions. Developing my brand identity for Daria Jones Entertainment and crafting the ‘Where Magic Happens’ tagline for The Magic Hour felt like weaving magic into my narrative. Storytelling became my tool to build relationships and deepen connections with my fans.
Entertainment Business Finance
Crunching numbers was a new rhythm for me, but mastering financial planning for my business was game-changing. This course taught me how to create financial statements, understand cash flow, and plan for the future. Developing the budget for The Magic Hour show and exploring funding strategies reminded me that financial literacy is crucial, even for creatives. Knowing my numbers gave me confidence to dream bigger and strategize smarter.
Digital Marketing
Digital Marketing was where creativity met strategy. I dived into social media, email marketing, and digital campaigns, learning how to amplify my voice online. Creating campaigns for my song 'Smile' and the Rise Glow Repeat merchandise line was exciting—I saw how engaging with my audience could drive my brand forward. SEO, branding, and digital ads became tools I wielded to grow my reach and influence.
Negotiation and Deal Making
Negotiation is an art, and this course sharpened my brushstrokes. I learned to navigate contracts and partnerships with confidence, applying BATNA, Mutual Gains, and Industry Standards to real-world scenarios. The biggest win? Negotiating my consultant contract with the Department of Youth Services. It taught me the power of preparation, persuasion, and knowing my worth.
Product and Artist Management
Product and Artist Management was all about turning my creative ideas into profitable realities. Designing the Soulful Scents candle line and developing my Beards and Music and Rise Glow Repeat collections were labor of love projects. I explored how to create multiple revenue streams, manage my brand, and craft products that resonate with my audience. It was about merging artistry with strategy and watching it bloom.
Advanced Entertainment Law
Understanding the legal landscape of the entertainment world was eye-opening. This course gave me the tools to navigate contracts, protect my intellectual property, and manage liabilities. From analyzing website terms and conditions to drafting a deal point memorandum, I learned that protecting my brand legally is as important as creating it artistically.
Entertainment Media Publishing and Distribution
This course empowered me to take control of my creative content. I developed a self-publishing strategy for my music and merchandise, learned about the ins and outs of publishing deals, and explored how independent distribution could give me freedom as an artist. Creating a press kit for ‘Smile’ was a highlight—it felt like packaging my soul to share with the world.
Project and Team Management
In Project and Team Management, I honed my ability to bring big visions to life. Whether it was planning The Magic Hour show or coordinating my music video for 'Smile,' I learned to structure projects with clear timelines and goals. Team collaboration became a dance, balancing creativity with logistics and ensuring that every moving part worked in harmony.
Business Plan Development
This was the heart of building Daria Jones Entertainment. I pieced together everything I’d learned—financials, branding, marketing, and operations—into a comprehensive business plan. It was like building a roadmap for my dreams, laying the foundation for sustainable growth and endless possibilities.
Final Project Business Plan
Everything came full circle in this class. I finalized my business plan, refined my financials, and polished my marketing strategies. Presenting my vision felt like the culmination of a journey, where each lesson learned and every skill honed was put into action. It was my leap from student to entrepreneur, ready to conquer the entertainment industry with confidence and purpose.
This journey has been nothing short of transformational. I love the woman I have become as this chapter comes to a close. I speak with so much more confidence about what I do, and I’d like to say I am a bit more fearless when it comes to sharing the vision of Daria Jones Entertainment. This program has not only sharpened my skills but also strengthened my belief in my purpose. Walking away with a fully developed business plan, a clear strategy for merging music and mentorship, and the ability to bring it all together is an incredible feeling. I know without a doubt that I am equipped to take on and complete the vision I’ve set for myself. This is just the beginning, and I’m ready to step into this next chapter with boldness, passion, and purpose.